© CTC Publishing

How to Make a Pile of Money By Publishing a Free E-Newsletter – as Incredible as
That Sounds

Done right, an online newsletter can be the cornerstone of a hugely profitable Internet marketing business.
Imagine earning a six-figure annual income … “working” just an hour a week … as incredible as that sounds!

Dear Internet Marketer (or Aspiring Internet Marketer):

If you want to succeed in Internet marketing … and by succeed, I mean make so much money in your spare time that you can quit your 9 to 5 job and never work another day in your life … then you need to publish a free online newsletter – also called an “e-newsletter” or “e-zine.”

Now you may be thinking: “Hold on a second. If I give away the newsletter for free, then how in blazes am I making any money online?”

The answer is “The Agora Model”….

Agora Model

This is an online business model pioneered by Agora, a publishing company that does sales – last time I looked – of over $475 million a year … most of it online.

In a nutshell, in the Agora Model, you publish a free online newsletter – and give it away so thousands of people subscribe.

Then, you make your money not from the newsletter, but by selling information products or even merchandise to the thousands of prospects on your subscriber list.

These subscribers will eagerly buy from you because (a) they know you--they subscribe to your newsletter, (b) they will open and read e-mails from you which they won’t do when they get spam from stranger, and (c) they are interested in what you do and what you have to offer.

The proof that it works: I make hundreds of thousands of dollars a year selling information products to my 65,000 e-newsletter subscribers. And here’s the best part: to earn that six-figure income, I work on my Internet business literally just 2 to 3 hours a week.

As a result, I could retire any time, not work another day in my life, and still enjoy a six-figure income. I am having too much fun to ever retire. But the extra hundreds of thousands I make online has sure come in handy. For instance, we recently bought a new $750,000 home for cash. And that’s without selling our old home!

It’s easy to make money in Internet marketing -- by publishing your own free e-newsletter

In our audio course, Newsletter Marketing Magic, Fred Gleeck and I reveal how we both left corporate life and became completely financially independent--by creating an easy, spare-time Internet marketing income … with our free e-newsletters as the cornerstone of the business!

In this easy-to-follow, detail-rich program, you will discover everything you know to write, design, and distribute a free e-newsletter – and build a successful Internet marketing business around it.


  • The biggest challenge in marketing online with e-newsletters today and how to overcome it.
  • Must you have an e-newsletter to succeed as an online marketer?
  • How to build a successful Internet marketing business with e-newsletters using the Agora Model.
  • The first thing you must do before you launch your own e-newsletter.
  • How to choose the topic, niche, or market your e-newsletter will cover.
  • How to make your e-newsletter stand out from the competition.
  • Designing the e-newsletter masthead. What should it include?
  • Writing e-newsletter subject lines that boost open rates.
  • What to put in your from line.
  • Which works best in e-newsletters – html, text, or text in an html shell?
  • Ideal word length for online newsletters.
  • Setting your publishing schedule: monthly, weekly, daily, or sporadically.
  • The #1 favorite type of e-newsletter article your readers crave. Plus: 10 other article topics that work.
  • Rules for using other people’s content in your e-newsletter.
  • 3 great sources of ideas for e-newsletter articles.
  • Selling vs. content: what ratio works in e-newsletters?
  • How to make sure your e-newsletter copy doesn’t trigger spam filters.
  • Rules for formatting your e-newsletter.
  • How to manage your subscriber database and distribute issues via e-mail.
  • Creating a web page for e-newsletter sign-ups—and why you need to offer a bonus gift to new subscribers.
  • Build your subscriber list at no cost with free list swaps.
  • Get more readers through affiliate marketing deals.
  • The lost leader strategy that gained me 982 new subscribers in 24 hours.
  • Promoting your e-newsletter with article writing.
  • Why Google AdWords may not work for you – and what can instead.
  • Add thousands of new e-newsletter subscribers with an online widget.
  • How to produce a print version of your e-newsletter.
  • Recycling your e-newsletter content for greater profits.
  • 3 easy ways to prevent subscribers from opting out of your e-list.
  • And more….

Praise for Bob Bly and Fred Gleeck

Here’s what people have said about Bob Bly’s and Fred Gleeck’s Internet marketing ideas and systems....

“Fred, I count on you for consistently superior advice on how to find my way through the maze of Internet advisors.”
--Paul Stevens

“Bob, The e-mail campaign you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects.”
--Ken Paston, Studebaker-Worthington Leasing Corp.

“Fred Gleeck’s knowledge of Internet marketing and his ability to teach it are both unparalleled.”
--Don Huston, CEO, U.S. Learning

“We're still running both online marketing campaigns Bob Bly wrote for us. They're still pulling. Great stuff.”
--John Leper, Stanford International

“Fred Gleeck is amazing. He knows it all – and can help you use it – in your Internet marketing.”
--Bert Decker, Member, Speakers Hall of Fame

“Listening to your newsletter audio. Excellent. Impressed with your breadth of knowledge.”
--Charles Katz

Act now and save up to $50

If you were to hire me to write just a single issue of a newsletter for you, my fee would be $1,500 to $2,500, depending on the length and complexity.

The list price on Newsletter Marketing Magic is $97 for the audio CDs. That’s less than I charge for just 15 minutes of my time.

But if you prefer, you can download the course immediately as mp3 files, which you can play on your PC or iPod. That costs just $47 – a $50 savings off the CD set.

However, that’s the price you pay only if you agree that Newsletter Marketing Magic is the most valuable advice you listen to this year.

If it isn’t, your price is zero. Zilch. Nothing. Nada.

That’s because you can….

…Use it risk-free for 90 days

That’s right. If you don’t agree that my Newsletter Marketing Magic can help remove a big barrier to your Internet marketing success (that barrier being not having a newsletter) …

Or you are dissatisfied for any other reason … or for no reason at all … just return the CDs to me within 90 days.

I’ll give you a prompt and full product refund. No questions asked. That way, you risk nothing.

In the next 18 to 24 months, you could, like me, be sitting on the deck of your new lake house – watching the sun set over the water, drink in hand, content to know that – thanks to your e-newsletter and the online business it fuels -- you never have to work another day in your life unless you want to.

Or, you could be no further along toward your goal of being able to retire … or escape your 9 to 5 job – and enjoying great feeling of total financial independence that Newsletter Marketing Magic … and owning your own 6-figure Internet marketing business … can give you.

It’s entirely up to you.

So what are you waiting for?

To order Newsletter Marketing Magic on a 90-day risk-free trial basis, just click below now:

Bob Bly

P.S. E-newsletters aren’t just for home-based Internet marketing businesses. Companies of all shapes and sizes – ranging from your community hospital to Hewlett Packard – view e-newsletters as a crucial part of their marketing.

P.P.S. Order the Newsletter Marketing Magic today and get a FREE copy of my Special Report Online Marketing That Works (list price: $29).

In this 54-page guide to writing online copy that sells, you’ll discover:

  • Offers that can increase response up top 1,000%.” Page 50.
  • The 4 critical levels of product description. Page 32.
  • Free content from Uncle Sam can save you a bundle. Page 9.
  • 4 steps to selecting winning premiums. Page 6.
  • Best days of the week and time of day to send e-mail marketing. Page 20.
  • Double your flow of sales leads with a “bait piece.” Page 46.
  • Biggest mistake marketers make when crafting their guarantees. Page 48.
  • Easiest way ever to convince skeptical buyers to do business with you. Page 44.
  • And more….

Best of all, this bonus report is yours to keep FREE – even if you return Newsletter Marketing Magic for refund!

To order the Newsletter Marketing Magic … and get your FREE Bonus Gift worth $29 … just click below now:

About Bob Bly

bly on information marketing Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $500,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than 3 decades, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of 80 books including The Copywriter’s Handbook (Henry Holt) and Bly on Direct Marketing (Merit). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, New Jersey Monthly, City Paper, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He has also taught marketing at New York University.

Mr. Bly has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.

About Fred Gleeck

Known as the “King of Content,” Fred Gleeck is widely recognized as a highly ethical, no-hype marketer of information products. Many consider Fred to be one of the best (if not the best) teacher of “how to make money selling information products online.”

Fred has created more than 300 audio learning programs, e-books, software packages, and other information products, all of which are marketed online. He is the author of nearly 20 books including Selling Products from the Platform and Marketing and Promoting Seminars and Workshops.

With more than 20 years experience as a speaker and seminar promoter, Fred has spoken at dozens of seminars and boot camps – both his own as well as other people’s events – to thousands of attendees. He regularly presents at both the Learning Annex and the National Speakers Association.

While there are many teachers of “Make Money on the Internet,” Fred has developed a unique, low-cost, low-risk approach that today generates for him passive income approaching a million dollars a year, with no employees.

What they say about Bob Bly’s copy and counsel

“Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work.”
—Jim Romano, DataForceOne

“Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer.”
—Aaron Griffith, The Griffith

“Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can’t!”
—William McElleney, IBM

“The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we’ve already begun applying some of the key learnings.”
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

“Bob...your creative work, patience, and ‘partnership’ with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we’ve received from your letters has been nothing short of tremendous. We’ve not only derived significant business from these unforgettable mailings – your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel.”
—John A. Fallone, IT Group International

“I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow.”
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

“Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment.”
—Michael Manoussos, Manhole Barrier Systems

“Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort.”
—Michael C. Howard, Chasm Recovery

“Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy.”
—Brian Kurtz, Boardroom

“You did an excellent job. It’s been a pleasure working with you on this project.”
—Edward Brunet, Decatur Professional Development, LLC

“Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that.”
—Chris Pickering, MeritDirect

“Bob . . . Just got the copy and advertisement you did for my new book . . . It’s great! You are good! Great job . . . you have tremendous insights into what excites and what sells!”
—Don Libey, Libey Incorporated

“In my opinion, you are the best copywriter in the software industry.”
—Judy MacDonald, Director of Marketing, Direct Response

“When I received the piece, I thought, I’ll have to skim over it now and read it later. But, once I started, I couldn’t stop! You did a GREAT job with Ken’s story. I love it. It kept me reading. I’m VERY pleased with it.”
—Craig Simpson, Ken Roberts Company

“Bob, it’s been a pleasure to work with you!!! Thank you so much! I’m very happy with the copy; I feel it will give me good results.”
—Alejandra P. Bigai, Romanicos Chocolate

“Thanks again for a great job.”
—Davis Ross, Ross Advertising

“I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I’ve never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!”
—DP Jovine, Tycoon Research

“Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well.”
—Kyle Hodgens, Capital Financial Media

“Thank you for the copy. I see why you’re the expert. It’s so simple, it’s brilliant.”
—Sau Hyoung Pak, Big Machine

“The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again, I’d like to say I’m impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business.”
—Joshua Andrews, Health Solutions, LLC

“When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale … can’t ask for much better than that.”
—David Galland, Casey Research

“I loved the ad! I don’t see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can’t wait to see how it does. Thanks so much!”
—Alice Wessendorf, Agora Health Book

“I show off the work that we did on lead generation for negotiation – as well as the conversion program from HMCL – as big successes.”
—Paul Szymanski, Harvard Business School Publishing

“Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies.”
—Ingrid Boney, II

“Thanks, Bob! You are awesome to work with.”
—Matt Morsa, Stock Secrets, Inc.

“I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he’s doing.”
—Joe Culotta, Natural Medicine Co.

“I am happy to report to you that your piece out-produced the 4 other packages we tested against it. I want to talk to you about another project….”
—Nick Roumi, Pacific Coast Funding

“This is an outstanding letter. Really nice work!”
—Paul Szymanski, Harvard Business School Publishing

“Like the package ... the tone ... I think it’s excellent.”
—Bill Caskey, Caskey Sales Achievement